Blue Ocean Services

Blue Ocean Services

Flexible and sustainable solutions for
growing regions with bus and rail.

Best fitting bus
for growing regions

The challenges

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Mobility providers face the challenge of balancing environmental sustainability, economic viability, and growing passenger demands. They must adapt to dynamic developments such as urban growth, digital transformation, social inclusion, and new forms of mobility. 

Key solutions include reducing emissions through the use of low-emission vehicles (electric and hydrogen) and the introduction of high-capacity vehicles with passenger numbers exceeding 270 people, as well as the expansion of sustainable mobility services.

The integration of digital technologies such as smart ticketing and fleet management systems optimizes operational processes and increases efficiency. At the same time, social inclusion is a key goal: local public transport should remain affordable and accessible for all population groups. Furthermore, intermodal solutions promote the interconnection of different modes of transport, including on-demand transport and micromobility offerings, to create a seamless mobility experience. A holistic approach is crucial. By collaborating with local authorities, private partners, and society, mobility providers develop future-proof, sustainable mobility solutions. The aim is to create climate-resilient, economically viable and socially equitable urban spaces as the basis for a liveable city of the future.

Local public transport as an important factor for regional development

The future-proof bus
already has tomorrow
on board today!

We ensure that your tender takes into account the anticipation of future trends and foreseeable technological developments. 

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Sustainability and Environmental Awareness

In the future, the drive system, materials used, operating resources and recyclability must be selected in such a way as to ensure economical and ecologically sound operation. 

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Innovative technology

Much is already possible today, especially the integration of advanced technologies that improve the driving experience and operating efficiency. In order to be prepared for intelligent control systems, digital networking or assistance systems, it is necessary to have some technical systems or at least the appropriate interfaces on board today. This ensures the integration of advanced technologies over the entire service life without unnecessary additional costs. Ultimately, networked systems already safeguard the driving experience, passenger and staff safety and improve operational efficiency.

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Data Collection and Analysis

In the future, data collected by buses will form the basis for the expansion of additional routes and stops. We can assess which sensors need to be on board today to be able to analyze the correct data tomorrow. This lays the foundation for future success in public transport.

We ensure that your tender takes into account the anticipation of future trends and foreseeable technological developments. 

Sustainability and Environmental Awareness

In the future, the drive system, materials used, operating resources and recyclability must be selected in such a way as to ensure economical and ecologically sound operation. 

Innovative technology

Much is already possible today, especially the integration of advanced technologies that improve the driving experience and operating efficiency. In order to be prepared for intelligent control systems, digital networking or assistance systems, it is necessary to have some technical systems or at least the appropriate interfaces on board today. This ensures the integration of advanced technologies over the entire service life without unnecessary additional costs. Ultimately, networked systems already safeguard the driving experience, passenger and staff safety and improve operational efficiency.

Data Collection and Analysis

In the future, data collected by buses will form the basis for the expansion of additional routes and stops. We can assess which sensors need to be on board today to be able to analyze the correct data tomorrow. This lays the foundation for future success in public transport.

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The bus as an eye, 
ear and sensory organ 
in the traffic flow.

The modern city bus is a data provider. It is a mobile, networked platform that continuously collects and passes on information. It is more than just a means of transport; it is an active element in the urban data network, providing a wide range of information about the urban space and its operating status. These aspects must be included to the necessary extent in your tender to the supplier of your future-proof buses.

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Smart City Component

The bus collects data that can be integrated into smart city applications, for example to optimise traffic flows, monitor environmental parameters and better plan urban infrastructure.

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Operational and Safety Optimization

The data collected is also used to optimise the company's own operations - from route planning and preventive maintenance to improving safety standards.

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Sensors

Environmental and vehicle sensors measure parameters such as temperature, air quality, CO₂ levels, noise levels, and vibrations. This data not only helps monitor the vehicle interior but also records urban environmental conditions.

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Telematics and IoT Connection

With the help of modern telematics systems and IoT (Internet of Things) technologies, the collected data is transmitted in real time to central control and analysis platforms. Communication standards such as 4G/5G and Wi-Fi are used.

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GPS and Navigation Systems

GPS systems provide precise location determination and enable routes, traffic density, and passenger flows to be precisely analyzed and optimized in real time.

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Camera and Image Processing Systems

Cameras and image-based sensors capture visual data that can be used for security monitoring, passenger counting, and traffic behavior analysis.

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Data Analytics and Cloud Computing

Data collected in real time is consolidated in cloud systems and analyzed using big data analytics and artificial intelligence. This enables patterns to be recognized and predictions to be made that contribute to improving operations and urban infrastructure.

The modern city bus is a data provider. It is a mobile, networked platform that continuously collects and passes on information. It is more than just a means of transport; it is an active element in the urban data network, providing a wide range of information about the urban space and its operating status. These aspects must be included to the necessary extent in your tender to the supplier of your future-proof buses.

Smart City Component

The bus collects data that can be integrated into smart city applications, for example to optimise traffic flows, monitor environmental parameters and better plan urban infrastructure.

Operational and Safety Optimization

The data collected is also used to optimise the company's own operations - from route planning and preventive maintenance to improving safety standards.

Sensors

Environmental and vehicle sensors measure parameters such as temperature, air quality, CO₂ levels, noise levels, and vibrations. This data not only helps monitor the vehicle interior but also records urban environmental conditions.

Telematics and IoT Connection

With the help of modern telematics systems and IoT (Internet of Things) technologies, the collected data is transmitted in real time to central control and analysis platforms. Communication standards such as 4G/5G and Wi-Fi are used.

GPS and Navigation Systems

GPS systems provide precise location determination and enable routes, traffic density, and passenger flows to be precisely analyzed and optimized in real time.

Camera and Image Processing Systems

Cameras and image-based sensors capture visual data that can be used for security monitoring, passenger counting, and traffic behavior analysis.

Data Analytics and Cloud Computing

Data collected in real time is consolidated in cloud systems and analyzed using big data analytics and artificial intelligence. This enables patterns to be recognized and predictions to be made that contribute to improving operations and urban infrastructure.

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 Solo or as a platoon, ...

Experts describe a future-oriented vision of transport in which different mobility concepts interact seamlessly to enable a smooth and efficient flow of traffic. Will these issues have an impact on the tender for your future bus manufacturer? Absolutely! If both - manufacturer and operator - have the same ideas for the future, then the partnership is on the right track.

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Solo or coupled

Vehicles will be able to travel either independently (solo) – like autonomous individual cars – or closely networked with one another (coupled, platooning), for example in the form of convoys or trains where multiple units travel synchronously. Important: Modern communication and control technologies (such as V2X, i.e., vehicle-to-everything communication, electronic drawbar) play a central role here!

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By road or rail

This statement encompasses both major modes of transport. On the road, autonomous cars, buses, or trucks could travel smoothly and safely, while on the rail, trains and other rail vehicles would operate precisely and smoothly thanks to intelligent control systems. The integration of both modes of transport leads to an overall picture that promotes multimodal mobility.

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Tomorrow, traffic will flow smoothly

This is a forward-looking promise that the flow of traffic will be significantly improved through the use of modern technologies, intelligent networking and optimised traffic control. The aim is to minimise traffic jams, delays and inefficient traffic flows - and thus to optimise private transport, public transport and freight transport in equal measure. In summary, the statement expresses the fact that the use of advanced technologies and integrated mobility concepts is already laying the foundations today for a smooth-flowing transport system of the future - regardless of whether this involves individual autonomous vehicles or linked, networked transport systems on road and rail.

Experts describe a future-oriented vision of transport in which different mobility concepts interact seamlessly to enable a smooth and efficient flow of traffic. Will these issues have an impact on the tender for your future bus manufacturer? Absolutely! If both - manufacturer and operator - have the same ideas for the future, then the partnership is on the right track.

Solo or coupled

Vehicles will be able to travel either independently (solo) – like autonomous individual cars – or closely networked with one another (coupled, platooning), for example in the form of convoys or trains where multiple units travel synchronously. Important: Modern communication and control technologies (such as V2X, i.e., vehicle-to-everything communication, electronic drawbar) play a central role here!

By road or rail

This statement encompasses both major modes of transport. On the road, autonomous cars, buses, or trucks could travel smoothly and safely, while on the rail, trains and other rail vehicles would operate precisely and smoothly thanks to intelligent control systems. The integration of both modes of transport leads to an overall picture that promotes multimodal mobility.

Tomorrow, traffic will flow smoothly

This is a forward-looking promise that the flow of traffic will be significantly improved through the use of modern technologies, intelligent networking and optimised traffic control. The aim is to minimise traffic jams, delays and inefficient traffic flows - and thus to optimise private transport, public transport and freight transport in equal measure. In summary, the statement expresses the fact that the use of advanced technologies and integrated mobility concepts is already laying the foundations today for a smooth-flowing transport system of the future - regardless of whether this involves individual autonomous vehicles or linked, networked transport systems on road and rail.

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tomorrow

Our services 

Mobility providers and municipal authorities face the challenge of developing sustainable and future-proof mobility solutions. Our services are valuable for your tender process, save you effort, secure your decisions, reduce future costs.

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Efficient tenders: Innovation, legal certainty, and cost-effectiveness

With our support, you can master the complex requirements of tenders. We help you combine technological innovations with legal requirements and economic viability – for future-proof, compliant, and financially viable solutions.

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Distinct evaluation criteria for an objective selection

Benefit from our expertise in drawing up detailed evaluation criteria. We develop a comprehensive catalogue of criteria for you that covers technical, ecological and economic factors. This allows you to compare offers objectively and select the optimum solution in terms of quality, costs, service life and environmental compatibility.

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Market analyses for well-founded decisions

We provide you with well-founded market analyses at an early stage, giving you a clear overview of available technologies, delivery times and cost structures. Thanks to our close contact with leading suppliers and our observation of current market trends, we guarantee practical and future-proof solutions that meet your requirements.

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Networking with experts and research

Take advantage of our extensive network of technology providers, research institutions, and best-practice companies. We create a platform for the exchange of expertise, allowing you to always integrate the most technically feasible and economically viable solutions into your projects.

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Holistic approach for sustainable mobility

With us, you rely on a comprehensive approach that involves all relevant stakeholders. We coordinate the collaboration between transport companies, municipal authorities, and technology partners – thus ensuring the successful implementation of your fleet expansion. Together, we shape the transition to emission-free, economically viable, and technologically innovative local transport.

Mobility providers and municipal authorities face the challenge of developing sustainable and future-proof mobility solutions. Our services are valuable for your tender process, save you effort, secure your decisions, reduce future costs.

Efficient tenders: Innovation, legal certainty, and cost-effectiveness

With our support, you can master the complex requirements of tenders. We help you combine technological innovations with legal requirements and economic viability – for future-proof, compliant, and financially viable solutions.

Distinct evaluation criteria for an objective selection

Benefit from our expertise in drawing up detailed evaluation criteria. We develop a comprehensive catalogue of criteria for you that covers technical, ecological and economic factors. This allows you to compare offers objectively and select the optimum solution in terms of quality, costs, service life and environmental compatibility.

Market analyses for well-founded decisions

We provide you with well-founded market analyses at an early stage, giving you a clear overview of available technologies, delivery times and cost structures. Thanks to our close contact with leading suppliers and our observation of current market trends, we guarantee practical and future-proof solutions that meet your requirements.

Networking with experts and research

Take advantage of our extensive network of technology providers, research institutions, and best-practice companies. We create a platform for the exchange of expertise, allowing you to always integrate the most technically feasible and economically viable solutions into your projects.

Holistic approach for sustainable mobility

With us, you rely on a comprehensive approach that involves all relevant stakeholders. We coordinate the collaboration between transport companies, municipal authorities, and technology partners – thus ensuring the successful implementation of your fleet expansion. Together, we shape the transition to emission-free, economically viable, and technologically innovative local transport.

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Team

Your Team

alexandra-macha

Alexandra Macha

With 20 years of experience in strategic marketing, communication, product and project management as well as personnel and departmental development, she is an experienced graduate in business administration with a broad skills profile. Her expertise spans the bus and rail vehicle, automotive, and online business sectors, where she has contributed significantly to the development and implementation of innovative strategies. International experience is one of her strengths: She has lived and worked in Mexico and Brazil, among other places, and has also gained extensive intercultural expertise through numerous business trips, including to the USA, China, India, Malaysia, Turkey, Sweden, Italy, Hungary, Belgium, and Dubai. As a multilingual strategist, she communicates effortlessly at a high level: In addition to her native German and Polish, she is fluent in Spanish and English and has basic knowledge of Portuguese. With a clear eye for opportunities, precise strategic thinking, and international networking, she connects markets, people, and innovations – creating real added value. 

Clemens_von_Reyher

Clemens von Reyher

As a qualified mechanical engineer with over 25 years of experience in business development and sales, he drives companies forward. In leadership roles up to and including management, he has not only opened up new markets but also actively shaped their development. His expertise spans the automotive, engineering services, commercial vehicle, bus, and rail sectors. His international expertise is based on several years spent abroad in Portugal, China, and India, as well as extensive business trips to Asia, South Africa, and South America. This global experience has sharpened his intercultural understanding and made him an adept developer and implementer of successful market entry strategies. He has also been responsible for and sustainably established international company start-ups. As a certified project manager (PRINCE2, SCRUM), he combines traditional and agile methods to manage projects efficiently and effectively. With his linguistic versatility – German as his native language, fluent English (C2), and solid Spanish skills (A2) – he operates confidently in international contexts. His mission: to connect people, markets, and technologies across continents and build sustainable business relationships.

markus-mazur

Markus Mazur

With 40 years of experience in business development and sales, he has extensive expertise that enables him to shape markets in a targeted manner and close successful deals. As a certified Global Sales Manager with in-depth industry knowledge of the bus and rail vehicle sector, he acts not only as an observer but also as an active contributor to the market. His international network, which spans Europe, the MENA region, India, and Russia, as well as his strong negotiating skills and in-depth market understanding, contribute significantly to sustainable success. Thanks to his linguistic and cultural competence – with German and Polish as his native languages and English at C2 level – he communicates at a professional level. Companies looking for a sales expert who, in addition to sales, also drives the development of long-term business relationships and the strategic development of growth opportunities will find him to be an ideal contact.

alexandra-macha
Clemens_von_Reyher
markus-mazur

Your Team

Alexandra Macha

With 20 years of experience in strategic marketing, communication, product and project management as well as personnel and departmental development, she is an experienced graduate in business administration with a broad skills profile. Her expertise spans the bus and rail vehicle, automotive, and online business sectors, where she has contributed significantly to the development and implementation of innovative strategies. International experience is one of her strengths: She has lived and worked in Mexico and Brazil, among other places, and has also gained extensive intercultural expertise through numerous business trips, including to the USA, China, India, Malaysia, Turkey, Sweden, Italy, Hungary, Belgium, and Dubai. As a multilingual strategist, she communicates effortlessly at a high level: In addition to her native German and Polish, she is fluent in Spanish and English and has basic knowledge of Portuguese. With a clear eye for opportunities, precise strategic thinking, and international networking, she connects markets, people, and innovations – creating real added value. 

Clemens von Reyher

As a qualified mechanical engineer with over 25 years of experience in business development and sales, he drives companies forward. In leadership roles up to and including management, he has not only opened up new markets but also actively shaped their development. His expertise spans the automotive, engineering services, commercial vehicle, bus, and rail sectors. His international expertise is based on several years spent abroad in Portugal, China, and India, as well as extensive business trips to Asia, South Africa, and South America. This global experience has sharpened his intercultural understanding and made him an adept developer and implementer of successful market entry strategies. He has also been responsible for and sustainably established international company start-ups. As a certified project manager (PRINCE2, SCRUM), he combines traditional and agile methods to manage projects efficiently and effectively. With his linguistic versatility – German as his native language, fluent English (C2), and solid Spanish skills (A2) – he operates confidently in international contexts. His mission: to connect people, markets, and technologies across continents and build sustainable business relationships.

Markus Mazur

With 40 years of experience in business development and sales, he has extensive expertise that enables him to shape markets in a targeted manner and close successful deals. As a certified Global Sales Manager with in-depth industry knowledge of the bus and rail vehicle sector, he acts not only as an observer but also as an active contributor to the market. His international network, which spans Europe, the MENA region, India, and Russia, as well as his strong negotiating skills and in-depth market understanding, contribute significantly to sustainable success. Thanks to his linguistic and cultural competence – with German and Polish as his native languages and English at C2 level – he communicates at a professional level. Companies looking for a sales expert who, in addition to sales, also drives the development of long-term business relationships and the strategic development of growth opportunities will find him to be an ideal contact.